Afield Out & Gramicci Editorial w/ Amid Terrain
THE CAF CONNECTS WITH THE EMERGING HIKING CLUB TO ENCOURAGE YOU TO BE OUTDOORS MORE.
Enlisting the help of the folks at the emerging community-centered hiking club, Amid Terrain, The Caf has highlighted some key pieces from its latest delivery of Gramicci and Afield Out.
The Caf and Amid Terrain are both platforms established to bring like-minded individuals together and allow them to express themselves freely, regardless of their background. Still in their infancy, they are part of a new breed of ‘organizations’, for want of a better world, that put community first through events, activations, and product-focused installations.
Spring/Summer ‘23 Campaign for Gramicci and Afield Out. Art Direction by The Caf + Amid Terrain
As far as the editorial goes, Gramicci and Afield Out, two outdoor-inspired labels, are the focal point. Between them, they are not just displaying apparel but also camping accessories like enamel plates and mugs, as well as silver cutlery. For apparel, though, it covers a breadth of categories including accessories, bottoms, graphic tees, footwear and beanies.
Featured garments from Afield Out include the Utility Pant, Transform L/S T-Shirt, and Equipment Cap while Gramicci offers signatures like its Gadget Pant and coordinated Shorts as well as Summer essentials like the Beach Bag and Rope Sandals. Grounded by a playful sense of functionality, each product featured in the photo series is carefully placed and styled in a fitting environment: outdoors, with friends.
Image Credits: Photo / Styling: Joshua J. Jenkins (@iosnua) Model: Tyrell Henderson (@tyrellzoeland), Arlene Torres (@arthealchemist) PA: Raheme R. Dawkins Jr. (@idm_port)
Words: Ali George Hinkins (@aligeorgehinkins)
