New brand onboarding FAQ
UPDATED: OCTOBER 2, 2023
Q: What is The CAF?
A: A multi-brand retail and consignment shop for emerging designers.
Q: Where is The CAF located?
A: We are temporarily located at Know Good Place. The address is 1429 Park St, #114, Hartford, CT.
Q: What are the shop hours?
A: Know Good Place’s operating hours are Saturdays only from 12-5 PM. Appointments are available as well.
Q: How do I sell my product at The CAF?
A: Please send an email to info@cafeteria.fm with the following details to get enrolled:
Brand bio (we need to know context for your product to better serve our customers; keep it brief and we’ll ask follow-up questions if we need to)
Lookbook (If you don’t have a lookbook, just attach product images)
Linesheet (If you don’t have a linesheet, include product names and price points or downland and complete this spreadsheet - LINK)
Once we receive your inquiry, our team will review your application and decide if there’s a good fit for your product. Keep in mind that the landscape for emerging designers is extremely competitive. We encourage you to visit our shop first before requesting to place your product and identify 2-3 brands that overlap with your aesthetic and target audience. If we cannot carry your products at this time, please consider doing a pop-up. This will help us gauge your client engagement and experience firsthand the response your brand garners.
Q: What is the consignment fee and when will I get paid for my products at The CAF?
A: We will collect a 35% consignment fee per item sold. Sales reports and payouts are conducted by email request only. Please send all sale inquiries to info@cafeteria.fm.
Q: Can I wholesale my items or is The CAF only consignment-based?
A: Yes, wholesale is acceptable. Please get in touch with us to confirm and share an updated linesheet.
Q: Is The CAF only apparel/clothing?
A: No, we stock everything between apparel, accessories, home goods, books, and lifestyle products.
Q: If I don’t have products now, can I still sell products at The CAF later?
A: Yes, we have continuous product/brand onboarding so you can contact us whenever you have inventory on hand to be sold through our shop.
Q: Can I do pop-ups or special releases at The CAF?
A: Yes, if you do not wish to stock your products, we are willing to collaborate to host a pop-up for your brand at our storefront. Product releases and special events are strongly encouraged as well. Please email us to discuss details.
Have additional Questions? Email us at info@cafeteria.fm
– PLEASE NOTE THAT THE NEW BRAND ONBOARDING TERMS AND PROCESS ARE SUBJECT TO CHANGE WITHOUT NOTICE.